How Much Does Good Naming Cost? We break down the Real Value of the Process
Choosing a name is not just an exercise in creativity. It is a strategic decision that impacts the perception of the business, its positioning and its capacity for growth. However, one of the most frequently asked questions that companies ask is: How much does it really cost to create a good brand name? The answer […]
How to Create a Brand Name that Will Stand the Test of Time
Some brands seem immune to the passing of years. Nike, Coca-Cola, Rolex, LEGO…No matter how many decades pass, their names remain relevant, recognizable and valuable. Meanwhile, other brands emerge strongly and disappear in a few years, like a passing fad. What is the difference? A well-constructed brand name can be a durable asset if chosen […]
From Local to Global: Keys to Naming that Works Worldwide
Imagine that you have created a brilliant name for your brand. It sounds good, it’s easy to remember and it has a powerful story behind it. But there’s a problem: when you try to expand to other markets, you discover that in another language it sounds strange, has negative connotations, or worse yet, is already […]
Naming for digital products: strategies to stand out in a saturated market
In a digital market where new applications, platforms and services emerge every day, choosing the perfect name for your product can make the difference between success and anonymity. In Brand Intelligence, we are specialists in product naming and we understand the challenges that digital brands face. If you are looking for effective strategies, keep reading. […]
Naming and neuroscience: how brand names affect the consumer’s mind
Welcome to the blog of Brand Intelligence, specialists in verbal branding and brand strategy. Today we tell you how neuroscience helps us understand the impact that brand names have on the consumer’s subconscious. If you are interested in how a name can influence purchasing decisions, this article is for you. The power of names […]
How the metaverse is changing the rules of naming and verbal branding
Welcome to the blog of Brand Intelligence, experts in naming and branding. This time, we will explore how the metaverse is revolutionizing the naming and the branding verbal, creating new opportunities and challenges for brands. In a constantly evolving digital environment, understanding these dynamics is essential to stand out. What is the metaverse and […]
Inclusive naming: how to create brand names that respect cultural diversity
Welcome to the blog of Brand Intelligence, specialists in naming professional and verbal branding. Today we will address a crucial topic for modern brands: the importance of cultural diversity in name creation. In a globalized world, brands must resonate with diverse audiences and avoid mistakes that could generate rejection or cultural misunderstandings. If you want […]
Legal and linguistic leaks: strategies that you cannot miss
In the world of naming professional, ensuring that a name is viable and effective is not just a matter of creativity. Selecting a name involves complying with legal, linguistic and cultural requirements to avoid problems that could compromise the future of the brand. The legal and linguistic leaks They are fundamental stages in this process, […]
Choosing your brand name is not just creativity, it is also legality
In a saturated and increasingly global market, your brand name It is the first letter of introduction of your business. But if a adequate legal filtering, that letter can become an unexpected legal notice. Registering a name without proper verifications not only puts your investment at risk, it can also damage your company’s reputation. Today, […]
Sustainable naming: driving brands with green and authentic values
In a world where sustainability is no longer an option, but a necessity, the sustainable naming It is presented as a powerful tool for brands seeking to highlight their commitment to the environment. Consumers increasingly value green initiatives and respect for the planet, making a brand name the first statement of intent towards this purpose. […]