{"id":3366,"date":"2025-03-03T08:00:00","date_gmt":"2025-03-03T06:00:00","guid":{"rendered":"https:\/\/brandintelligence.es\/?p=3366"},"modified":"2025-01-29T01:10:27","modified_gmt":"2025-01-28T23:10:27","slug":"avoid-legal-problems-with-your-brand-name","status":"publish","type":"post","link":"https:\/\/brandintelligence.es\/en\/avoid-legal-problems-with-your-brand-name\/","title":{"rendered":"Choosing your brand name is not just creativity, it is also legality"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3366\" class=\"elementor elementor-3366 elementor-3359\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6127326 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6127326\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-901ad05\" data-id=\"901ad05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a357bcb elementor-widget elementor-widget-text-editor\" data-id=\"a357bcb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In a saturated and increasingly global market, your <\/span><b>brand name<\/b><span style=\"font-weight: 400;\"> It is the first letter of introduction of your business. But if a <\/span><b>adequate legal filtering<\/b><span style=\"font-weight: 400;\">, that letter can become an unexpected legal notice. Registering a name without proper verifications not only puts your investment at risk, it can also damage your company&#8217;s reputation.<\/span><\/p><p><span style=\"font-weight: 400;\">Today, 60% of brands trying to register face some type of conflict, according to data from the <\/span><b>Spanish Patent and Trademark Office (OEPM)<\/b><span style=\"font-weight: 400;\">. And, although it may seem simple, a <\/span><b>we are professional<\/b><span style=\"font-weight: 400;\"> involves much more than creativity: it requires <\/span><b>strategy, validation and legal certainty<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Therefore, in<\/span><a href=\"https:\/\/brandintelligence.es\/en\/\"> <b>Brand Intelligence<\/b><\/a><span style=\"font-weight: 400;\"> we help you create impressive, unique and <\/span><b>legally viable<\/b><span style=\"font-weight: 400;\">, ensuring that you can move forward without obstacles on the path to success.<\/span><\/p><p>\u00a0<\/p><h2><span style=\"font-weight: 400;\">Common problems when not legally validating a name<\/span><\/h2><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Choosing a name without legal filters may seem like a quick way to launch your brand on the market. However, in such a connected world, <\/span><b>consequences<\/b><span style=\"font-weight: 400;\"> If not, they can be enormous.<\/span><\/p><p>\u00a0<\/p><h3><span style=\"font-weight: 400;\">Risk of trademark infringement lawsuits<\/span><\/h3><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Did you know that in 2023 there were more than <\/span><b>30,000 cases of trademark disputes<\/b><span style=\"font-weight: 400;\"> in Europe? By not checking if a name is already registered, your business may face:<\/span><\/p><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Long and expensive litigation<\/b><span style=\"font-weight: 400;\"> which can cost thousands of euros.<\/span><\/li><\/ul><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Obligation of <\/span><b>remove products<\/b><span style=\"font-weight: 400;\"> of the market or change your entire branding.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">For example, well-known brands such as <\/span><b>Peugeot<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Cadbury<\/b><span style=\"font-weight: 400;\"> They have faced naming conflicts in different markets, losing money and time in restructuring their strategy.<\/span><\/p><p>\u00a0<\/p><h3><span style=\"font-weight: 400;\">Cultural and linguistic perception problems<\/span><\/h3><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">A name may sound perfect in your country, but in another market it may have a negative connotation. For example:<\/span><\/p><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The car brand <\/span><b>Mitsubishi Pajero<\/b><span style=\"font-weight: 400;\"> had to change its name in Spanish-speaking countries.<\/span><\/li><\/ul><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The drink <\/span><b>Pepsi<\/b><span style=\"font-weight: 400;\"> he faced rejection in China because his slogan was inadequately translated.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">If your business has an international projection, it is essential to carry out <\/span><b>linguistic leaks<\/b><span style=\"font-weight: 400;\"> and <\/span><b>cultural<\/b><span style=\"font-weight: 400;\"> with native experts to ensure your name is positive and functional in any language.<\/span><\/p><p>\u00a0<\/p><h3><span style=\"font-weight: 400;\">Loss of credibility and trust<\/span><\/h3><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">A legal problem not only affects your finances, but also the perception of your brand. Consumers lose confidence in businesses that must <\/span><b>change your identity<\/b><span style=\"font-weight: 400;\"> due to legal errors.<\/span><\/p><p><span style=\"font-weight: 400;\">Can you imagine having to start from scratch after years of work? Avoiding this risk is key to maintaining the strength of your <\/span><b>brand identity<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p>\u00a0<\/p><h2><span style=\"font-weight: 400;\">How to make sure you choose a legally safe name<\/span><\/h2><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Now that you know the risks, it&#8217;s time to know how to avoid them. Here I leave you the keys that we follow in <\/span><b>Brand Intelligence<\/b><span style=\"font-weight: 400;\"> to ensure unique names and <\/span><b>free of legal conflicts<\/b><span style=\"font-weight: 400;\">:<\/span><\/p><p>\u00a0<\/p><h3><span style=\"font-weight: 400;\">Trademark analysis and searches<\/span><\/h3><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">The first step is to check if the name you want to use is available. This involves searching databases such as:<\/span><\/p><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>OEPM<\/b><span style=\"font-weight: 400;\"> for Spain.<\/span><\/li><\/ul><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>EUIPO<\/b><span style=\"font-weight: 400;\"> at European level.<\/span><\/li><\/ul><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>WIPO<\/b><span style=\"font-weight: 400;\"> if your business has international projection.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">At Brand Intelligence, we have access to updated databases and carry out <\/span><b>exhaustive legal leaks<\/b><span style=\"font-weight: 400;\">, covering up to three levels deep to ensure your name is available.<\/span><\/p><p>\u00a0<\/p><h2><span style=\"font-weight: 400;\">Linguistic and cultural evaluation<\/span><\/h2><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">As experts in <\/span><b>international naming<\/b><span style=\"font-weight: 400;\">, we understand that a name must work in all the markets you target. To avoid problems, we carry out <\/span><b>linguistic leaks<\/b><span style=\"font-weight: 400;\"> with native professionals who evaluate:<\/span><\/p><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sound and pronunciation<\/b><span style=\"font-weight: 400;\"> in different languages.<\/span><\/li><\/ul><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Possible <\/span><b>negative meanings<\/b><span style=\"font-weight: 400;\"> or erroneous associations.<\/span><\/li><\/ul><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cultural adaptability to each region.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">This step is especially critical for companies with global expansion plans or digital startups with international reach.<\/span><\/p><p>\u00a0<\/p><h3><span style=\"font-weight: 400;\">Registration and protection of your brand<\/span><\/h3><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Once it has been verified that the name is legally viable, it is time to protect it. Registering your brand with the appropriate bodies guarantees you exclusive rights over its use and prevents others from taking advantage of your identity.<\/span><\/p><p>\u00a0<\/p><h2><span style=\"font-weight: 400;\">Recent data: the mistake many companies make<\/span><\/h2><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">According to a report by <\/span><b>KPMG<\/b><span style=\"font-weight: 400;\">, he <\/span><b>85% of startups<\/b><span style=\"font-weight: 400;\"> They launch their brands without prior legal validation. As a result, many are forced to change their name in the early years, losing <\/span><b>customers<\/b><span style=\"font-weight: 400;\">, <\/span><b>recognition<\/b><span style=\"font-weight: 400;\"> and <\/span><b>money<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, it is becoming increasingly difficult to register unique names due to the growth of digital and global brands. Therefore, the <\/span><b>professional naming consulting<\/b><span style=\"font-weight: 400;\"> It becomes an essential investment to protect the success of your business.<\/span><\/p><p>\u00a0<\/p><h2><span style=\"font-weight: 400;\">Professional naming: the solution to avoid legal problems<\/span><\/h2><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">In<\/span><a href=\"https:\/\/brandintelligence.es\/en\/\"> <b>Brand Intelligence<\/b><\/a><span style=\"font-weight: 400;\">, we work to ensure that your brand name is not only <\/span><b>creative<\/b><span style=\"font-weight: 400;\"> and memorable, but also <\/span><b>insurance<\/b><span style=\"font-weight: 400;\"> and viable. Our team of experts in <\/span><b>industrial property<\/b><span style=\"font-weight: 400;\"> and <\/span><b>branding verbal<\/b><span style=\"font-weight: 400;\"> offers you:<\/span><\/p><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creation of strategic names aligned with your business.<\/span><\/li><\/ul><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Legal leaks<\/b><span style=\"font-weight: 400;\"> and <\/span><b>linguistic<\/b><span style=\"font-weight: 400;\"> at a global level.<\/span><\/li><\/ul><p>\u00a0<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complete advice for the registration and protection of your brand.<\/span><\/li><\/ul><p>\u00a0<\/p><h2><span style=\"font-weight: 400;\">Protect your brand from the beginning with Brand Intelligence<\/span><\/h2><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">If you are creating a new company, product or service, don&#8217;t leave your name to chance. Having a team of experts ensures that your brand starts with the strongest possible foundation: a name <\/span><b>unique, secure and ready to grow<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Enter our section<\/span><a href=\"https:\/\/brandintelligence.es\/en\/contact\/\"> <b>contact<\/b><\/a><span style=\"font-weight: 400;\"> and discover how we can help you find the perfect name for your business, without risks or worries.<\/span><\/p><p>\u00a0<\/p><h2><span style=\"font-weight: 400;\">Don&#8217;t risk the future of your business because of an avoidable mistake.<\/span><\/h2><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">a good <\/span><b>we are professional<\/b><span style=\"font-weight: 400;\"> Not only does it enhance your brand identity, it also protects your investment and saves you legal problems in the future.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With the right equipment, you can ensure your name is a <\/span><b>valuable asset<\/b><span style=\"font-weight: 400;\"> that drives your success, instead of becoming an obstacle.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In a saturated and increasingly global market, your brand name It is the first letter of introduction of your business. But if a adequate legal filtering, that letter can become an unexpected legal notice. Registering a name without proper verifications not only puts your investment at risk, it can also damage your company&#8217;s reputation. Today, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,24],"tags":[36,37,38,39,40,41],"class_list":["post-3366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","category-sin-categorizar-2","tag-branding-en","tag-branding-verbal-en","tag-marketing-en","tag-naming-en","tag-nombre-de-marca-en","tag-nombre-producto-en"],"_links":{"self":[{"href":"https:\/\/brandintelligence.es\/en\/wp-json\/wp\/v2\/posts\/3366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandintelligence.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandintelligence.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandintelligence.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandintelligence.es\/en\/wp-json\/wp\/v2\/comments?post=3366"}],"version-history":[{"count":0,"href":"https:\/\/brandintelligence.es\/en\/wp-json\/wp\/v2\/posts\/3366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandintelligence.es\/en\/wp-json\/wp\/v2\/media\/3361"}],"wp:attachment":[{"href":"https:\/\/brandintelligence.es\/en\/wp-json\/wp\/v2\/media?parent=3366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandintelligence.es\/en\/wp-json\/wp\/v2\/categories?post=3366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandintelligence.es\/en\/wp-json\/wp\/v2\/tags?post=3366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}