Beyond logos and colors, the way a brand verbally expresses itself can have a significant impact on its identity and public perception. In this article, we’ll walk you through the importance of verbal branding and how it can shape your brand’s identity.
What is Verbal Branding?
We’ll start with a basic question: What exactly is verbal branding? Verbal branding refers to how a brand communicates and expresses itself through language. This encompasses everything from the brand name and tagline, to the tone of voice, writing style, and the way the brand communicates in its marketing campaigns and social media.
What is the Power of Verbal Branding?
Now, why is verbal branding important? The answer lies in how we connect with words. Words evoke emotions, create connections, and help us understand and connect with a brand on a deeper level. Through verbal branding, you can give your brand a voice and a personality that is authentic and resonant.
Examples of Verbal Branding
There are brands that have done an incredible job in creating strong verbal branding. A great example is Apple. Its famous tagline, “Think Different”, not only reflects the brand’s innovation and creativity but also serves as a call to action for consumers. The simplicity and clarity of its communication also reflect the brand’s design values and ease of use.
Another example would be Nike with its iconic “Just do it”. This slogan goes beyond the idea of selling clothing or sports gear; it is a call to action, to push oneself, to face challenges, which aligns with Nike’s brand image.
Creating Your Verbal Branding
When developing your brand’s verbal branding, it is important to have clarity about your brand identity. What are your core values? What makes you unique? How do you want customers to perceive you? These are some of the questions you should ask yourself. Then, you can translate these ideas into a language and tone of voice that reflect your identity and connect with your target audience.
Ready to Give Voice to Your Brand?
At Brand Intelligence, we are experts in helping businesses discover and express their brand voice through verbal branding. If you are ready to take your brand to the next level, do not hesitate to contact us. We are here to help you make your voice heard!