In a business world as competitive as the B2B (Business to Business), the first contact with your audience does not occur in a meeting or in a presentation: it occurs when they listen or read your brand name. It is the first impression and, as we know, there are no second chances for a first impression.
A well thought out name, backed by solid verbal branding strategy, can capture attention, trigger trust and build an identity that lasts over time. In Brand Intelligence, we have been helping brands succeed for more than 30 years through professional naming and verbal branding consulting.
But how do we achieve this and why is it so important? Keep reading to find out.
Why is naming essential in the B2B sector?
When we think of successful B2B brand names like SAP, Cisco o Salesforce, it is evident that his name is not only an identifier. It is a strategic tool. These companies not only sell products, they sell trust, innovation and tangible results.
A recent study of McKinsey reveals that the 64% of B2B buyers they consider that the reputation of a brand It is one of the decisive factors when choosing a supplier. How to build this reputation? It all starts with a name that is clear, memorable and aligned with your purpose.
In our guide on effective branding strategies for B2B companies We analyze how a naming professional It could be the boost your business needs.
Professional naming: more than creativity, a proven methodology
Creating the right name for a B2B company is not an exercise in spontaneous inspiration. It’s a strategic process that combines creativity with rigorous analysis. In Brand Intelligence, we apply a unique methodology which includes:
Strategy and alignment with brand values
Before thinking about ideas, we analyze your company:
Who are you and what is your value proposition?
How do you want your audience to perceive you?
What differentiates your brand from the competition?
For example, if your company focuses on advanced technology, an evocative and futuristic name could be key. If you offer financial services, confidence and solidity should be reflected in the name.
Linguistic and cultural filtering for global markets
If your business has an international projection, it is essential to ensure that the name works in different languages and cultures. A study of Harvard Business Review demonstrates that brands with adaptive names have a 30% more success in your global expansion.
Did you know that at Brand Intelligence we carry out linguistic and cultural leaks with native experts in the most relevant markets?
Legal viability of the brand name
A good name should be unique and registrable. He legal leak It is a critical part of the process. Big brands have had to change their name after facing lawsuits, wasting valuable time and resources.
Our consultancy includes a legal validation in three levels to avoid any risk and ensure an unobstructed launch.
The impact of verbal branding on B2B identity
The naming It’s just the beginning. He branding verbal It is the next step to build a solid narrative that connects with your customers. This is where we define the tone of voice of your company, aligned with your brand personality.
Differentiation through words
Imagine two companies in the same sector. One uses generic and technical language, while the other transmits trust, closeness and professionalism through each email, presentation and announcement. Who would you prefer to work with?
He verbal branding ensures that your words are coherent and persuasive, creating an emotional bond with your customers and differentiating yourself from the competition.
Data and trends that are transforming B2B naming
The market B2B is undergoing significant changes in its approach to branding and communication. Here are some key figures:
According to B2B International, he 59% of shoppers say a strong brand increases their willingness to pay more.
Companies with clear and easy to remember names achieve up to a 33% more customer retention, according to a report by Brand Finance.
The use of short and evocative names, such as Zoom the Slack, is setting a trend even in traditionally formal sectors.
Is your business adapted to these new trends?
Projects that inspire: how we help companies stand out
In Brand Intelligence We have worked with big brands like Danone, Vodafone and El Corte Inglés, helping them build solid names and verbal strategies that drive their success.
Each project is unique, but our goal is always the same: create brand names and voices that connect and generate value.
Does your company need a name that makes a difference?
If you are developing a new business, launching a product or need to revitalize your brand, have naming professional it’s the first step towards success. In Brand Intelligence We are ready to help you with:
Creation of strategic names.
Linguistic leaks and legal.
Development of branding verbal adapted to your audience.
Take the first step to make your B2B brand stand out and evolve successfully.
Naming and verbal branding: the boost your business needs
In today’s B2B environment, having a good product or service is not enough. You need a brand that inspires trust, is memorable and is aligned with your customers’ values.
The name is the starting point, but the voice and narrative are the vehicle that will take your business to the next level. Don’t leave anything to chance. In Brand Intelligence, we accompany you every step of the way.