Tabla de contenidos
In the world of branding, each sector has its own rules and trends when choosing their brand names. Some industries prefer descriptive names, others opt for creative neologisms, and some even lean towards abbreviations or acronyms. In this post, we will unpack some of these naming trends by sector.
Deciphering the Logic of Brand Names
Technology: Breaking Barriers
In the technological field, brands often opt for names that break barriers, evoke innovation, and convey a sense of advancement. An iconic example is Apple, which revolutionized not only the world of technology, but also branding, by choosing an everyday, simple name, far removed from the usual technical jargon in the sector. Other names like Google and Spotify stand out for their disruptive and original nature, easily distinguishable in a sea of technical and abstract names.
Fashion: Elegance and Distinction
In the fashion sector, naming tends to convey a sense of elegance, style, and exclusivity. Many fashion brands choose to use their founders’ names, like Chanel, Gucci, or Louis Vuitton, to convey a sense of heritage and craftsmanship. Others, like Zara or H&M, opt for short names that are easily pronounceable in various languages, facilitating their international expansion.
Food: Descriptive and Delicious
In the food industry, it’s common to see names that describe the nature of the product or its flavor. For example, Burger King and Coca-Cola use names that are immediately associated with what they sell. Some brands, like Danone, choose names that evoke feelings of health and wellness, while others, like Red Bull, pick names that convey energy and vitality.
Automotive: Strength and Prestige
Automobile brand names often evoke sensations of power, luxury, and prestige. Many use the initials or the names of their founders, like BMW (Bayerische Motoren Werke) or Tesla, named in honor of inventor Nikola Tesla. Others, like Ford Mustang or Lamborghini Aventador, choose names that suggest speed and adventure.
Conclusion
These trends show how brand names reflect not only the identity and values of the company but also the characteristics and expectations of their sector. However, there’s always room for innovation and disruption, and brands that challenge these trends often stand out from the rest.
At Brand Intelligence, we help companies find the perfect name that aligns with their sector while still allowing them to stand out. If you’re thinking of launching a brand or rebranding, contact us! We would love to help you revolutionize the language of naming in your sector.