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Often, the most interesting and curious stories are those that are not so well-known. Today, we’ll embark on a journey through unusual anecdotes related to the naming of some brands that you may not know in detail.
Get to know the best Little Known Stories Behind the Naming:
Fanta: A drink born in wartime
Fanta might be a refreshing drink you enjoy on sunny days, but did you know its origin is linked to World War II? Amidst the conflict, due to trade blockades, Coca-Cola in Germany couldn’t get the essential ingredients to produce their flagship drink. Instead of stopping production, they decided to use the available ingredients and create a new beverage. The name “Fanta” comes from the German “Fantasie”, which means imagination. Talk about innovation in hard times!
Adidas: The name behind the rivalry
You might have heard about the rivalry between Adidas and Puma, but did you know that both companies were founded by brothers? Adi Dassler founded Adidas, while his brother Rudolf founded Puma. The name “Adidas” is a combination of “Adi”, a nickname for Adolf, and “Dassler”. So, the next time you put on those Adidas shoes, you’ll know you’re wearing the founder’s name on your feet!
ASICS: Inspired by ancient philosophy
ASICS may be known for its high-quality sports shoes, but the name has a deeper meaning. It’s an acronym for the Latin phrase “Anima Sana In Corpore Sano”, which means “A healthy mind in a healthy body”. A beautiful philosophy that reflects the brand’s mission to create products that promote health and fitness.
Häagen-Dazs: European sound, American origin
Though the name Häagen-Dazs sounds very European, the brand was founded in the Bronx, New York. The name doesn’t have any particular meaning in any Scandinavian language. It was created to sound Danish and convey an aura of old-world tradition and heritage. Quite a creative branding strategy!
LEGO: Playing with words
While it’s globally recognized, not everyone knows the origin of the name of one of the most iconic toys of all time: LEGO. Hailing from Denmark, the name is a contraction of the two Danish words “leg godt”, which mean “play well”. It’s a simple, yet powerful name that reflects the essence of the brand: the importance of play in development and learning. Interestingly, and fortuitously, “Lego” also means “I assemble” in Latin, making the name even more fitting for these iconic building blocks.
The world of naming is full of anecdotes and meanings that go beyond the simple identification of a product. Behind each name, there’s a story, an intent, and a vision communicated to the consumer, whether evidently or subliminally. These names don’t only serve to differentiate products in the market but also build relationships and create emotional connections with consumers.
If you’re fascinated by the world of naming and want to dive deeper, contact Brand Intelligence! Together, we can help you craft a powerful and meaningful story for your brand.
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