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One of the most important, although sometimes underestimated, aspects of naming is the choice of letters and the way brand names are written. The letters and their arrangement can evoke different feelings and perceptions, which can significantly impact the way customers view a company. In this article, we will explore the importance of writing and letter selection in naming, with examples from brands across different sectors.
Naming and Writing: Examples of Successful Brands
Tech Giants: Google and Yahoo
We’ll start with two technology giants: Google and Yahoo. Both names are fun to say, easy to remember, and stand out for their double letters (‘o’ in Google, ‘o’ and ‘a’ in Yahoo). These elements of duplicity give these names a playful, memorable feel that aligns with the innovative and accessible personality of these companies.
Beauty and Elegance: Chanel and Lancôme
In the world of high fashion and cosmetics, names often evoke elegance and sophistication. Brands like Chanel and Lancôme choose soft letters and sounds (the ‘ch’ and ‘l’ respectively) that lend an elegant, feminine quality to their names. The consistency of consonants in ‘Chanel’ and vowels in ‘Lancôme’ also contribute to the harmony and balance of these names.
Power and Precision: BMW and Intel
Technology and automotive companies, like BMW and Intel, often opt for strong, precise letters that convey reliability and effectiveness. The choice to use acronyms or short names can also convey a sense of efficiency and speed.
The Human Touch: McDonald’s and Starbucks
In the food industry, it’s common to see names that have a human touch. Brands like McDonald’s and Starbucks, both using surnames, evoke a sense of familiarity and authenticity. The apostrophes and rounded letters add a friendly, accessible feel to these names.
Conclusion
The writing and choice of letters in a brand name may seem like minor details, but their impact on a brand’s perception can be significant. At Brand Intelligence, we understand this importance and work closely with you to select the letters and writing that best represent your brand and align with your values. If you’re ready to explore the power of great naming, don’t hesitate to contact us.