Choosing a name is not just an exercise in creativity. It is a strategic decision that impacts the perception of the business, its positioning and its capacity for growth.
However, one of the most frequently asked questions that companies ask is: How much does it really cost to create a good brand name?
The answer is simple: a naming professional It is not an expense, but an investment. A well-constructed name can make the difference between success and failure for a brand.
If you still doubt its impact, keep reading because we are going to break down all the factors that influence its cost and its true value for a company.
Factors that determine the cost of a naming process
The price of a service naming depends on multiple variables. Creating a name for a local startup is not the same as creating a name for a multinational with a presence in different countries. Here we explain the key elements that influence the cost:
Strategy and prior analysis
Before you start generating names, you need a solid strategic foundation. The market, competition and brand identity are analyzed to ensure that the name is relevant and differentiating.
This process may include market research, semantic analysis, identification of brand territories and definition of verbal tone. All of this requires experience and advanced tools, which influences the cost of the service.
Creative development and name generation
This is where creativity comes into play, but it’s not about just throwing out random ideas. A team of naming specialists works on building memorable names, phonetically attractive and aligned with the brand strategy.
This process includes brainstorming sessions, preliminary linguistic validations and the exploration of different creative lines until reaching viable and strategic options.
Legal and linguistic leaks
One of the most costly and crucial aspects of we is to ensure that the name is legally viable and culturally appropriate. This is where the legal leaks and linguistic:
- Linguistic leaks: Possible negative or problematic meanings in different languages and cultures are analyzed.
- Legal leaks: Trademark databases are verified to avoid legal conflicts.
This process is key to avoiding lawsuits and issues that could force a brand to change its name in the future.
The value of good naming in a saturated market
If you are still wondering if it is worth investing in a we are professional, think about the impact a good name can have in a highly competitive market.
A powerful name not only attracts customers, but it differentiates you from the competition and reinforces your positioning.
If you want to delve deeper into how good naming can help you stand out in a saturated sector, we recommend reading this article on the power of naming to stand out in saturated markets, where we explore real cases and effective strategies.
How much does a professional naming service cost?
The price of a process naming may vary depending on the agency or consultancy chosen, the scope of the project and the depth of the analyzes included. To get a general idea:
- Freelancers or basic services: they can charge from 500€ a 3.000€, but they usually offer names without in-depth analysis or legal leaks.
- Agencies specialized in naming: prices can range between €5,000 and €20,000, depending on the complexity of the project. This includes strategy, creativity, validations and filtering.
- Naming consultancies for large companies: the most advanced projects can exceed the 30.000€, since they require international studies, brand audits and tests with global audiences.
A common mistake made by companies is skimp on naming and then pay much more in rebranding or legal litigation for choosing a name without proper validation.
Is it worth investing in a professional naming?
Absolutely. A good name can generate trust, facilitate memorability and open doors in the market. A bad name, on the other hand, can limit the growth of a company, generate confusion and even cause reputation crises.
If you want to develop a name solid, with a clear strategy and rigorous validations, contact us.
In Brand Intelligence We have worked with companies from multiple sectors to create names that transcend trends and add real value to brands.