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Interesting Facts about Naming and Branding in Spain
The world of naming and branding is much deeper and fascinating than you can imagine. Here are some interesting facts about famous and recognized brands in Spain. Get ready to be surprised and learn something new.
The Origin of the Name “Zara”
Zara, the famous chain of fashion stores, was not always called that way. Actually, the original name of the brand was “Zorba”, inspired by the movie “Zorba the Greek”. However, there was a bar with the same name two streets away from the first store in La Coruña, so it was decided to change it to “Zara”. The change was pragmatic, as they had already made the mold for the logo and wanted a name that would fit with that design.
The Price of the “Coca-Cola” Brand in Spain
The famous soft drink brand “Coca-Cola” had a somewhat curious beginning in Spain. In 1951, the company wanted to register its trademark in the country, but discovered that a shrewd businessman from Seville had already done so. As a result, they had to pay this businessman 1 million pesetas (the equivalent of about 6,000 euros) in order to register the trademark.
The Name “Mercadona”
One of the largest supermarket chains in Spain, Mercadona, has a name with a very particular origin. The word “Mercadona” is a combination of “Mercado” and “Dona” (Valencian for “woman”). The name was designed to reflect the company’s vision of being a market dedicated to the “dona”, as women were the main demographic group doing the household shopping.
The Evolution of “Movistar”
Movistar, one of the leading telecommunications companies in Spain, has undergone an interesting brand evolution. The name “Movistar” was created in 1995, when Telefónica launched its cell phone service. The name combines the words “móvil” and “star”, giving the idea of a star cell phone service.
The Meaning Behind “Banco Santander”
Banco Santander’s name comes from its place of origin, the city of Santander in Cantabria. It was founded there in 1857 as “Banco de Santander” and, despite becoming a global financial institution of reference, it has kept its roots in the name, reaffirming its link with the local community.
Conclusion: The Fascinating World of Naming and Branding
Every brand name has its history, every logo its meaning. These curiosities show us that behind every branding decision there is a strategic thought, a cultural wink or even a fascinating anecdote. And that is what makes the world of naming and branding so exciting.
Are you curious about the world of naming and branding? Are you thinking of starting your own branding journey and need an expert naming partner? At Brand Intelligence, we are here to help you discover the unique story behind your brand and bring it to life through a powerful name. Don’t hesitate to contact us to start creating the next great naming and branding story!