Little-Known Stories Behind the Naming of Famous Brands
Tabla de contenidos Often, the most interesting and curious stories are those that are not so well-known. Today, we’ll embark on a journey through unusual anecdotes related to the naming of some brands that you may not know in detail. Get to know the best Little Known Stories Behind the Naming: Fanta: A drink […]
Legal Challenges in Naming: A Comprehensive Guide
Tabla de contenidos Within the vibrant world of branding, choosing the right name for a brand represents one of the most crucial steps. While creativity and strategy often take the spotlight in this process, the legal aspect, although less flashy, plays a fundamental role in ensuring the success and longevity of a brand. Let’s look […]
The Journey of Naming: Beyond a Simple Name
Tabla de contenidos The world of naming isn’t just about picking a catchy name and that’s it. It’s a meticulous journey that requires introspection, creativity, and a deep understanding of the brand and its audience. At Brand Intelligence, we have guided countless brands on this journey. Join us as we break down the process and […]
Naming Trends in the Energy Sector
Tabla de contenidos Evolution of Naming in the Energy Sector The energy sector is a universe of constant evolution and innovation. This transformation is not only manifested in the technologies and services offered by companies, but also in the way they present themselves to the world through their names and slogans. In this post, we […]
The Importance of Naming in Global Expansion
Tabla de contenidos The desire to grow and expand is inherent in every company. We seek new horizons, new markets, new opportunities. But with internationalization come new challenges. Today, we will talk about one of these challenges, often underestimated, but of utmost importance: naming for global expansion. Problem 1: Inappropriate meanings in different cultures One […]
Lettering and Letter Selection in Naming: Branding Examples
Tabla de contenidos One of the most important, although sometimes underestimated, aspects of naming is the choice of letters and the way brand names are written. The letters and their arrangement can evoke different feelings and perceptions, which can significantly impact the way customers view a company. In this article, we will explore the importance […]
Naming Trends by Sectors: Deciphering the Logic of Brand Names
Tabla de contenidos In the world of branding, each sector has its own rules and trends when choosing their brand names. Some industries prefer descriptive names, others opt for creative neologisms, and some even lean towards abbreviations or acronyms. In this post, we will unpack some of these naming trends by sector. Deciphering the […]
Phonetics in Naming: Its Influence on Your Brand’s Success
Tabla de contenidos The creation of a brand name encompasses several factors, from meaning and simplicity to originality. However, there is one aspect that can sometimes go unnoticed, but is crucially important: phonetics. At Brand Intelligence, we consider all the details, and in this post we will focus on how phonetics can play a key […]
Why is Good Naming Essential for Your Brand’s Success?
Tabla de contenidos In today’s competitive business world, standing out is more important than ever. And one of the most critical aspects of your brand identity, the one that can make you stand out from the rest, is your naming. At Brand Intelligence, we believe in the power of a well-chosen name, and here we […]
The Naming Challenge: Pronunciation and Comprehension Difficulties
Tabla de contenidos A name can make or break a brand. A successful choice can facilitate connection with consumers and brand recall. However, if consumers have difficulty pronouncing or understanding your brand name, you could be facing a serious problem. In this post, we’ll examine the problems a hard-to-pronounce or understand name can cause, how […]