Common Mistakes in Naming and How to Avoid Them
Tabla de contenidos In the world of branding and marketing, the naming process is a critical step that can largely determine the success or failure of a brand. However, there are common mistakes that companies often make in this process. Identifying and understanding these mistakes is essential to avoid them and ensure a strong and […]
The Economic Benefits of a Professional Naming Process
Tabla de contenidos Professional naming is a key piece in the chess game of the business world, where every decision can be decisive for success. This process goes beyond finding a catchy name for a brand; it is a strategic investment in its identity and economic future. Introduction to the Value of Professional Naming Professional […]
Naming Review: Strategies that Inspire in the World of Naming
Tabla de contenidos In the vast universe of brands, the name and slogan are not just parts of a marketing strategy; they are the very essence of a brand’s identity. Some companies have achieved extraordinary success in this area, creating names and slogans that resonate with the public and become cultural icons. In this post, […]
NAMING TRENDZ: The Evolution of Naming in the Modern Era
Tabla de contenidos The naming industry is undergoing a radical transformation, marked by a creative explosion and the emergence of new names that challenge conventions and set trends. In this new landscape, names like HiPhi, Betterhalf, Oobli, Zepeto, Maude, and many others, are redefining what a brand name means in the 21st century. These names […]
Naming in Corporate Transformations: Strategic Guidance
Tabla de contenidos In the dynamic business landscape, mergers, acquisitions, and significant corporate changes present unique challenges and opportunities for brands. At these crucial moments, a fundamental question arises: Are we still the same? What will we be from now on? At Brand Intelligence, we understand the complexity of these scenarios and offer a guide […]
Why Choose Professionals Specialized in Naming
Tabla de contenidos In the competitive world of branding, a brand’s name is not just a set of letters but the very essence of its identity. In this crucial process, opting for professionals specialized in naming can be the defining factor for your brand’s success. Below, we explore why it is vital to entrust this […]
The Importance of Testing a Name with Professionals
Tabla de contenidos Choosing the right name is a critical decision. However, the naming process does not end with brainstorming or selecting a name that sounds good. The real key to ensuring the success of a brand lies in a crucial phase that is often overlooked: professional name testing. This step is not only important, […]
Trends in Naming in the Cosmetics and Perfumery Sector
Tabla de contenidos Naming Innovations in the Cosmetics and Perfumery World The world of cosmetics and perfumery has always been a space of glamour, beauty, and personal expression. In this sector, the name of a product is not just a label, but an invitation to experience a world of sensations and emotions. With the constant […]
Current Trends in Naming
Tabla de contenidos The art of naming a brand has never been a static process. It is an ever-evolving discipline, where naming trends ebb and flow in rhythm with social, technological, and economic changes. In this space, where creativity and innovation converge, each year a new wave of strategies and styles emerge to capture the […]
Culture and Naming
Tabla de contenidos When it comes to naming a brand, it’s not enough to have a catchy name or easy recall; the intersection between naming and culture plays a crucial role in the resonance and acceptance of a brand in the global market. The naming process is like a delicate dance between meanings, sounds, and […]