In a saturated and increasingly global market, your brand name It is the first letter of introduction of your business. But if a adequate legal filtering, that letter can become an unexpected legal notice. Registering a name without proper verifications not only puts your investment at risk, it can also damage your company’s reputation.
Today, 60% of brands trying to register face some type of conflict, according to data from the Spanish Patent and Trademark Office (OEPM). And, although it may seem simple, a we are professional involves much more than creativity: it requires strategy, validation and legal certainty.
Therefore, in Brand Intelligence we help you create impressive, unique and legally viable, ensuring that you can move forward without obstacles on the path to success.
Common problems when not legally validating a name
Choosing a name without legal filters may seem like a quick way to launch your brand on the market. However, in such a connected world, consequences If not, they can be enormous.
Risk of trademark infringement lawsuits
Did you know that in 2023 there were more than 30,000 cases of trademark disputes in Europe? By not checking if a name is already registered, your business may face:
- Long and expensive litigation which can cost thousands of euros.
- Obligation of remove products of the market or change your entire branding.
For example, well-known brands such as Peugeot and Cadbury They have faced naming conflicts in different markets, losing money and time in restructuring their strategy.
Cultural and linguistic perception problems
A name may sound perfect in your country, but in another market it may have a negative connotation. For example:
- The car brand Mitsubishi Pajero had to change its name in Spanish-speaking countries.
- The drink Pepsi he faced rejection in China because his slogan was inadequately translated.
If your business has an international projection, it is essential to carry out linguistic leaks and cultural with native experts to ensure your name is positive and functional in any language.
Loss of credibility and trust
A legal problem not only affects your finances, but also the perception of your brand. Consumers lose confidence in businesses that must change your identity due to legal errors.
Can you imagine having to start from scratch after years of work? Avoiding this risk is key to maintaining the strength of your brand identity.
How to make sure you choose a legally safe name
Now that you know the risks, it’s time to know how to avoid them. Here I leave you the keys that we follow in Brand Intelligence to ensure unique names and free of legal conflicts:
Trademark analysis and searches
The first step is to check if the name you want to use is available. This involves searching databases such as:
- OEPM for Spain.
- EUIPO at European level.
- WIPO if your business has international projection.
At Brand Intelligence, we have access to updated databases and carry out exhaustive legal leaks, covering up to three levels deep to ensure your name is available.
Linguistic and cultural evaluation
As experts in international naming, we understand that a name must work in all the markets you target. To avoid problems, we carry out linguistic leaks with native professionals who evaluate:
- Sound and pronunciation in different languages.
- Possible negative meanings or erroneous associations.
- Cultural adaptability to each region.
This step is especially critical for companies with global expansion plans or digital startups with international reach.
Registration and protection of your brand
Once it has been verified that the name is legally viable, it is time to protect it. Registering your brand with the appropriate bodies guarantees you exclusive rights over its use and prevents others from taking advantage of your identity.
Recent data: the mistake many companies make
According to a report by KPMG, he 85% of startups They launch their brands without prior legal validation. As a result, many are forced to change their name in the early years, losing customers, recognition and money.
Additionally, it is becoming increasingly difficult to register unique names due to the growth of digital and global brands. Therefore, the professional naming consulting It becomes an essential investment to protect the success of your business.
Professional naming: the solution to avoid legal problems
In Brand Intelligence, we work to ensure that your brand name is not only creative and memorable, but also insurance and viable. Our team of experts in industrial property and branding verbal offers you:
- Creation of strategic names aligned with your business.
- Legal leaks and linguistic at a global level.
- Complete advice for the registration and protection of your brand.
Protect your brand from the beginning with Brand Intelligence
If you are creating a new company, product or service, don’t leave your name to chance. Having a team of experts ensures that your brand starts with the strongest possible foundation: a name unique, secure and ready to grow.
Enter our section contact and discover how we can help you find the perfect name for your business, without risks or worries.
Don’t risk the future of your business because of an avoidable mistake.
a good we are professional Not only does it enhance your brand identity, it also protects your investment and saves you legal problems in the future.
With the right equipment, you can ensure your name is a valuable asset that drives your success, instead of becoming an obstacle.