WHO WE ARE
Recognized experts can help you
Francesc Arquimbau, founder and partner of Brand Intelligence, is a recognized expert consultant in Naming and Verbal Branding of brands, with a long and extensive experience of over 30 years, with hundreds of Naming projects carried out in more than 20 industries, both for multinational companies, as national, family or start ups. Some of them as El Corte Inglés, Damm, Vocento, Renfe, Seat, Inversis, Danone, Cinfa, Vodafone, Adam Foods, Nestlé, Japan Tobacco, Diageo, Dormity, Puleva, Codorniu and many others.
Whether it is about products, services, corporations, institutions or technologies, Francesc always follows his proven methodology that helps his projects to come to fruition and to projects come to fruition and positively impact their brands.
Francesc founded in 2005 the consultancy firm Nombra, then moved to ColemanCbx and then to Summa, to start now with his loyal team of experts, his new venture: Brand Intelligence.
“With Brand Intelligence we want to get closer to our clients, listen to them more and better and accompany them with more innovation, involvement and leadership in all the intricacies of what this type of challenge entails. “
Francesc Arquimbau
Naming Expert & IP Consultant
A diverse, professional, language-savvy, culturally rich and culturally rich team.
Our entire team is made up of a varied and expert team of namers and copywriters specialized in the use of words and language, personally managed by our partners.
Linguists, copies, semiologists, creatives, poets, musicians or experts in various languages provide the necessary freshness and creative breadth, organizing themselves around the various challenges that arise and the territories of expression that are projected with solvent methodologies.
The team is completed by brand strategists, research experts and Industrial Property experts, equipped with the most advanced and reliable tools and databases to validate its legal feasibility and acceptance of use, linguistic and cultural.
